A top performing, seasoned Digital Marketing Management Executive with over 10+ years of digital marketing experience and 10+ years of IT experience. I have worked on large digital marketing campaigns and projects and have a record of managing developers and teams to deliver digital marketing projects on time and under budget.
I have extensive experience with the following: Digital Marketing, Email Marketing, Social Media Marketing, Marketing Strategy, Online Advertising and Digital Advertising Strategy. My online campaigns have generated over 80 million page views over the last 7 years and I have over 60,000 Twitter followers.
Finally, I'm a pretty prolific writer and have had my work published in Published in publications such as The New York Times, Forbes, Wall Street Journal, Huffington Post, and Seeking Alpha
$$$ Of Generated Affiliate Revenue
Page Views To My Websites
of Online Marketing Experience
I take the time to understand sales objectives and put the strategy together.
Let's figure out if we have the right people to get to where we need to be.
Let's figure out if we have the right vendor partners to get to the finish line.
Let's get the word out that our products are amazing and deserve attention.
Let's quickly convert our leads to visitors and then to customers and do it fast.
Let's figure out what we're doing right and then do it all over again.
Here are some of the brands I have had the pleasure of working with...
Responsible for the strategic direction, business development and project execution for all platforms, including web, social media, mobile apps and CMS.
- Developed inbound marketing strategy to accelerate customer acquisition. Grew site from infancy to 30M visitors in only 18 months, including search, PPC strategy, social, and campaign generation and execution.
Led marketing planning sessions for introduction of new ideas and repositioning of products. Oversaw creative material and content development for websites, landing pages, email campaigns and other marketing tools to build traffic and loyalty. Managed the overall Capital and Opex budget and salaries.
Managed concurrent projects within the areas of content filtering, application security, corporate legal applications, eDiscovery and Electronic Documents and Records Management (EDRM).
Drove concurrent projects within the areas of HR, Financials, CRM, Audit and Sarbanes-Oxley (SOX) among others. Refined strategies with core groups including Enterprise Architecture and Finance. Contributed to building an authentic PMO.
Oversaw operations of a global PeopleSoft 8 HR implementation. Kept key stakeholders abreast of project status including senior management and vendors such as Novell, Oracle and Mercury Interactive. Collaborated with regulatory experts for EU compliance.
Oversaw the continuous and successful operations, while running the Educational Services Department. Managed 64 employees. Supported operational growth for the organization. Reported server and network statistics to the VP of Operations.
Worked within the Enterprise Applications Consulting Group, which was in the infancy stages upon hire; helped build the department over a 2-year period. Supervised 10 consultants. Partnered with project managers to lead technical deployments of PeopleSoft applications at multiple client locations.
Worked in the Enterprise Applications consulting group. Responsible for technical planning for ERP implementations specifically around PeopleSoft Financials - GL, AP and PC. Responsible for sizing environments and helping to respond appropriately to RFP's in the attempts to secure clients.
A little bit about my qualifications.
I got a degree in MIS/Marketing and I have gone on to work as a technical consultant and then an online business marketer. Go figure!