A top performing, seasoned Digital Marketing Management Executive with over 10+ years of digital marketing experience and 10+ years of IT experience. I have worked on large digital marketing campaigns and projects and have a record of managing developers and teams to deliver digital marketing projects on time and under budget.
I have extensive experience with the following: Digital Marketing, Email Marketing, Social Media Marketing, Marketing Strategy, Online Advertising and Digital Advertising Strategy. My online campaigns have generated over 80 million page views over the last 7 years and I have over 60,000 Twitter followers.
Finally, I'm a pretty prolific writer and have had my work published in Published in publications such as The New York Times, Forbes, Wall Street Journal, Huffington Post, and Seeking Alpha
$$$ Of Generated Affiliate Revenue
Page Views To My Websites
of Online Marketing Experience
I take the time to understand sales objectives and put the strategy together.
Let's figure out if we have the right people to get to where we need to be.
Let's figure out if we have the right vendor partners to get to the finish line.
Let's get the word out that our products are amazing and deserve attention.
Let's quickly convert our leads to visitors and then to customers and do it fast.
Let's figure out what we're doing right and then do it all over again.
Here are some of the brands I have had the pleasure of working with...
Direct service strategy for the independently owned digital marketing start-up, driving strategic direction, business development and project execution for web, blog, social media, email, mobile apps and CMS. Develop and execute client content marketing and distribution, steering UX/UI and content to maximize lead generation and conversion rates.
Responsible for mentoring and managing staff of 35 – 22 employees and 13 contractors.
Drive strategic planning and operational roadmaps for branding, online experience, creative assets and new program launches. Establish marketing and brand standards with focus on revenue growth, improved consumer experience and new opportunities to meet needs of existing and potential customers.
Conduct deep-dive analysis to establish benchmarks and surface metrics to deliver dashboards/reports measuring effectiveness of search marketing, social media platforms and initiatives, content, email, including optimization recommendations. Develop and execute editorial calendar for content programming, collaborating with contractors and vendors.
Developed company from ground-up in 2011, and subsequently sold the organization in 2012 to the parent company who oversees Windows-focused websites and publications with 75M+ customers. Implemented weekly performance analysis that identified key trends, drove sound decision making and continuous process improvement and delivered exceptional communication across functional units towards a shared vision.
Oversaw development of brand standards and multi-channel creative assets to support market planning and brand message. Directed day-to-day community activity and monitoring across multiple social media platforms.
Applied a deep understanding of SEM and SEO strategies, attribution modeling and multi-variate testing. Maintained strong industry knowledge industry and content marketing best practices to continually deliver fresh and engaging content. Integrated continuous consumer engagement, delivering differentiation strategy within the competitive ecosystem.
Managed complex campaigns for independently-owned startup with a focus on generating revenue. Oversaw creative material and content development for websites, landing pages, email campaigns and other marketing tools to build traffic and loyalty. Managed CapEx and OpEx budget of $4M and payroll for 24 employees/contractors.
Integrated digital marketing programming and engagement planning focused on insights and innovation, with focus on introduction of new ideas and product repositioning. Analyzed current trends, consumer segmentation, category drivers, channel dynamics and competitive initiatives across global markets to improve brand growth, product positioning and presence.
Managed concurrent projects within the areas of content filtering, application security, corporate legal applications, eDiscovery and Electronic Documents and Records Management (EDRM).
Drove concurrent projects within the areas of HR, Financials, CRM, Audit and Sarbanes-Oxley (SOX) among others. Refined strategies with core groups including Enterprise Architecture and Finance. Contributed to building an authentic PMO.
Oversaw operations of a global PeopleSoft 8 HR implementation. Kept key stakeholders abreast of project status including senior management and vendors such as Novell, Oracle and Mercury Interactive. Collaborated with regulatory experts for EU compliance.
Oversaw the continuous and successful operations, while running the Educational Services Department. Managed 64 employees. Supported operational growth for the organization. Reported server and network statistics to the VP of Operations.
Worked within the Enterprise Applications Consulting Group, which was in the infancy stages upon hire; helped build the department over a 2-year period. Supervised 10 consultants. Partnered with project managers to lead technical deployments of PeopleSoft applications at multiple client locations.
Worked in the Enterprise Applications consulting group. Responsible for technical planning for ERP implementations specifically around PeopleSoft Financials - GL, AP and PC. Responsible for sizing environments and helping to respond appropriately to RFP's in the attempts to secure clients.
A little bit about my qualifications.
I got a degree in MIS/Marketing and I have gone on to work as a technical consultant and then an online business marketer. Go figure!