A top performing, seasoned Digital Marketing Management Executive with over 10+ years of digital marketing experience and 10+ years of IT experience. I have worked on large digital marketing campaigns and projects and have a record of managing developers and teams to deliver digital marketing projects on time and under budget.
I have extensive experience with the following: Digital Marketing, Email Marketing, Social Media Marketing, Marketing Strategy, Online Advertising and Digital Advertising Strategy. My online campaigns have generated over 80 million page views over the last 7 years and I have over 60,000 Twitter followers.
Finally, I'm a pretty prolific writer and have had my work published in Published in publications such as The New York Times, Forbes, Wall Street Journal, Huffington Post, and Seeking Alpha
$$$ Of Generated Affiliate Revenue
Page Views To My Websites
of Online Marketing Experience
I take the time to understand sales objectives and put the strategy together.
Let's figure out if we have the right people to get to where we need to be.
Let's figure out if we have the right vendor partners to get to the finish line.
Let's get the word out that our products are amazing and deserve attention.
Let's quickly convert our leads to visitors and then to customers and do it fast.
Let's figure out what we're doing right and then do it all over again.
Here are some of the brands I have had the pleasure of working with...
Responsible for use of the company email automation platform for ad-hoc and nurture campaigns/newsletters. Focused on cutting edge email trends, audience segmentation, and A/B testing in addition to the use of advanced marketing automation tools and techniques. Leveraging a deep understanding of current email marketing industry trends/best practices with Marketo, Moveable Ink, HTML, CMS, Google AdWords, and Facebook Ad knowledge.
Direct service strategy for the independently owned digital marketing start-up, driving strategic direction, business development and project execution for all digital marketing training and consulting projects. Oversee development of brand standards and multi-channel creative assets to support market planning and brand message.
Direct day-to-day community activity and monitoring across multiple social media platforms and apply a deep understanding of SEM and SEO strategies, attribution modeling and multi-variate testing. Maintained strong industry knowledge industry and content marketing best practices to continually deliver fresh and engaging content. Integrated continuous consumer engagement, delivering differentiation strategy within the competitive ecosystem.
Responsible for managing and mentoring both employees and contractors. Drive strategic planning and operational roadmaps for branding, online experience, creative assets and new program launches. Establish marketing and brand standards with focus on revenue growth, improved consumer experience and new opportunities to meet needs of existing and potential customers.
Conduct deep-dive analysis to establish benchmarks and surface metrics to deliver dashboards/reports measuring effectiveness of search marketing, social media platforms and initiatives, content, email, including optimization recommendations. Develop and execute editorial calendar for content programming, collaborating with contractors and vendors.
Responsible for project management at one of the world’s most successful movie studios. Managed concurrent projects including content filtering, application security, eDiscovery and Electronic Documents and Records Management (EDRM).
31 billion dollar Healthcare Corporation with 5,000 IT employees worldwide. Managed concurrent projects within the areas of HR, Financials, CRM, Audit and Sarbanes-Oxley (SOX) among others.
Responsible for management of global ERP implementation. Worked with key stakeholders including senior management and vendors such as Novell, Oracle and Mercury Interactive. Collaborated with regulatory experts for EU compliance.
A Software-As-A-Service (SAAS) start-up pioneer that was acquired by IBM. Worked in Client Services and the Operations group. Promoted to subsequent leadership responsibilities reporting to the VP of Operations.
20.7 billion dollar company, one of the largest services companies on the Fortune 500. Enterprise Applications Consultant. Helped to build the business unit from scratch to over 150 consultants over a 2-year period. Supervised 10 consultants. Partnered with project managers to lead technical deployments of PeopleSoft applications at multiple client locations.
The largest professional services company in the world by revenue with over 193,000 employees in more than 150 countries. Worked in the Enterprise Applications consulting group. Responsible for technical planning for ERP implementations specifically around PeopleSoft Financials.
A little bit about my qualifications.
Working on my Digital Marketing Masters Degree.
I got a degree in MIS/Marketing and I have gone on to work as a technical consultant and then an online business marketer. Go figure!